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Whether they’re 1 or 99, Americans love their ice cream. And they love Baskin-Robbins. Check out the
latest press releases to learn more about delicious new product innovations, exciting new store designs,
events and more.
For media inquiries contact: (781) 737-5200 Download Press Kit (PDF)
August 3, 2009 — Baskin-Robbins announced the setting of a new Guinness World Record™ for the Largest Cheerleading Dance* set to the tune of the "Ice Cream and Cake" song by the Buckwheat Boyz. To celebrate the launch of its new Ice Cream and Cake Dance Video Contest, Baskin-Robbins organized the Largest Cheerleading Dance, with Mario Lopez of Extra TV and Universal Cheerleaders Association (UCA). The online video contest asks Americans to channel their love of Baskin-Robbins and ice cream cake into creative dance videos for a chance to win a $10,000 grand prize.
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June 1, 2009 — In celebration of National Ice Cream Month, Baskin-Robbins® and DoSomething.org, a leading not-for-profit organization that encourages teen volunteerism, announced the launch of the I Serve, You Serve campaign, a plan to motivate teens to get involved in their communities. As part of this empowerment campaign, Baskin-Robbins is challenging teens to make a difference this summer by signing up to volunteer at DoSomething.org/Serve. Teens who join DoSomething.org, as well as current active volunteers, are invited to participating U.S. Baskin-Robbins stores to receive a free Vanilla Soft Serve Cone*.
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May 4, 2009 — Americans can now enjoy delicious flavor combinations in both Soft Serve and hard ice cream varieties at participating Baskin-Robbins® locations nationwide. America’s favorite neighborhood ice cream shop is now the largest and only national ice cream chain to offer both Soft Serve and hard ice cream options. In celebration, now through Memorial Day, customers are invited to enjoy a Vanilla Soft Serve Cone for only 88 cents* or one of new menu offerings including Magic Sprinkles™, 31° Below™, 31° Below™ Pies and Fruit Creams.
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April 15, 2009 — Mark your calendars, 31 Cent Scoop Night is back at Baskin-Robbins! America's favorite neighborhood ice cream shop is sweetening the spring season by hosting its third annual 31 Cent Scoop Night celebration on April 29, 2009, from 5 p.m. — 10 p.m. at all stores nationwide. During the event, the iconic ice cream brand is thanking its loyal customers by reducing the price of all 2.5 oz. ice cream scoops to just 31 cents. In this tough economy, customers can enjoy three scoops for less than a dollar! As part of 31 Cent Scoop Night, Baskin-Robbins will make a $100,000 donation to the National Volunteer Fire Council’s (NVFC) National Junior Firefighter Program, which encourages youth education about the vital, life-saving work done by volunteer emergency services and helps to establish a pipeline of future firefighters to keep our communities safe.
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March 2, 2009 — Candy Bar Madness is back at Baskin-Robbins! For its third consecutive year offering Candy Bar Madness, America's favorite neighborhood ice cream shop is quickly becoming America's favorite candy shop with ice cream. Baskin-Robbins has teamed up with MARS© to create delicious pairings of ice cream and candy-blended frozen treats. Featuring two of the top ten most popular candies in the country—Snickers® is America’s #1 candy bar and M&M's® is America's #1 candy brand. These multicolored candy-infused treats will be available at participating Baskin-Robbins locations, while supplies last beginning March 2.
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December 29, 2008 - Baskin-Robbins®, America’s favorite neighborhood ice cream shop, is ringing in the New Year early with the introduction of BRight Choices™ treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings. BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. To celebrate the launch of BRight Choices, Baskin-Robbins is celebrating the bright choices customers make each day with BRight Choices Day on Jan. 15, 2009. On BRight Choices Day, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership.
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December 10, 2008 - Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, today announced that Nigel Travis has been appointed Chief Executive Officer. Most recently, Travis, 58, was the President and CEO of Papa John's (NASDAQ: PZZA), a pizza chain with annual system-wide sales of $2.1 billion and more than 3,300 restaurants throughout the U.S. and 29 international markets. Effective January 6, 2009, he will assume the role from Jon Luther, who will remain Executive Chairman of the Board. Luther, 65, joined Dunkin' Brands in January 2003 as Chief Executive Officer and added the role of Chairman in 2006.
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September 15, 2008 - In these challenging economic times, Americans are looking for small pleasures, and Baskin-Robbins is the place to find them. This fall, Baskin-Robbins, America’s favorite neighborhood ice cream shop, is inviting anyone looking for a sweet break to visit its stores nationwide for a Buy One Get One (BOGO) half-off frozen beverage offer. When consumers buy any Baskin-Robbins frozen beverage through Dec. 28, a second beverage is half-price. Additionally, stores will offer two pre-packed quarts of any Baskin-Robbins ice cream flavor for $9 and three quarts for only $12. Along with these great deals, Baskin-Robbins is also featuring special ice cream flavors this fall, including Apple Pie à La Mode and Chocolate Chip Cookie Dough.
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September 3, 2008 - Baskin-Robbins® is polling America’s palate with Flavor Debate '08, a limited edition release of two new presidential election flavors. The two flavor candidates up for debate: Straight Talk Crunch (representing Republican Senator John McCain) and Whirl of Change (representing Democratic Senator Barack Obama). Beginning Sept. 3, Americans can vote for their “flavorite” candidate in any Baskin-Robbins store nationwide or online. Flavor polls will close midnight, Oct. 20. Votes will be tallied and the winner of Flavor Debate '08 will be announced on Oct. 21, possibly providing a taste for which candidate Americans will choose as the next President of the United States in November.
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The sun is out, the weather is warm and Baskin-Robbins® is the place to cool down this summer with the addition of OREO® Explosion ice cream treats. America’s favorite neighborhood ice cream shop is again teaming up with America’s favorite cookie to expand its popular OREO Explosion menu line-up by welcoming 19 outrageous OREO ice cream products. Baskin-Robbins is also celebrating National Ice Cream Month in July by hosting OREO Ice Cream Lick-A-Thon events across the country on July 17, 2008.
“OREO cookies pair perfectly with our delicious ice cream, and blended together they create the ultimate shakes, sundaes, ice cream cakes, and new Soft Serve blended treats,” said Scott Colwell, Baskin-Robbins vice president of marketing. “Consumers loved the OREO ice cream treats we introduced last year and we are happy to extend the menu line-up this summer.”
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May 19, 2008 — Baskin-Robbins, America’s favorite neighborhood ice cream shop, is launching a delicious, new line of smooth and creamy Soft Serve products. The world’s largest chain of ice cream specialty shops is the only national ice cream chain to offer both Soft Serve and hand scooped ice cream. The new Soft Serve treats will be available beginning in May at more than 1,000 stores in California; New York; Chicago; El Paso, Texas; and Nashville, Tenn.
To help welcome the company’s new addition and to pay tribute to all moms-to-be, Baskin-Robbins is turning “hump day,” as it is traditionally known into “Bump Day” for one day on Wednesday, May 21, 2008. During Bump Day, expectant mothers will receive a free 3 oz. cone of Soft Serve*. Leading up to Baskin-Robbins introduction of Soft Serve, the company also conducted a Soft Serve survey, to determine Americans’ Soft Serve eating habits
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May 6, 2008 — Irvine (Irv) Robbins, co-founder of Baskin-Robbins passed away late Monday in Rancho Mirage, Calif. He was 90 years old. Robbins, and his brother-in-law Burton (Burt) Baskin, founded the Baskin-Robbins ice cream chain in 1945, which today is the world's largest chain of ice cream specialty shops with more than 5,800 stores in 34 countries.
According to Srinivas Kumar, Chief Brand Officer — Baskin-Robbins Worldwide, “All of the Baskin-Robbins employees, franchisees and licensees are saddened by the loss of Irv Robbins. Along with his brother-in-law Burt Baskin, Irv was a pioneer in both the ice cream and franchising business and leaves behind a great and enduring legacy.”
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April 16, 2008 — Mark your calendars, 31 Cent Scoop Night is back at Baskin-Robbins! America's favorite neighborhood ice cream shop is sweetening the spring season by hosting its second annual 31 Cent Scoop Night celebration on April 30, 2008 from 5 p.m. - 10 p.m. at all 2,700 stores nationwide. During the event, the iconic ice cream brand is thanking its loyal customers by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. Additionally, Baskin-Robbins will again partner with the National Fallen Firefighters Foundation (NFFF), in an effort to extend support to the firefighting community, by donating $100,000 to the organization. Together, Baskin-Robbins and the NFFF will honor 31 firefighters from across the country who have demonstrated exemplary commitment to community service through the newly created America's 31 Firefighting Heroes program.
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February 19, 2008 — Candy Bar Madness is back at Baskin-Robbins! America’s favorite neighborhood ice cream shop has again teamed up with America’s favorite candy company, The Hershey Company®, to create cravable ice cream and candy concoctions. Baskin-Robbins is offering 13 candy-infused ice cream treats that will satisfy any candy-lover’s craving. The popular menu line-up has expanded with the introduction of three new YORK® Peppermint Pattie-inspired ice cream offerings and the return of REESE'®S Peanut Butter Cup and HEATH® ice cream treats. The offerings are available nationwide for a limited time, while supplies last, Feb. 18 through June 1, 2008.
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January 7, 2008 — Baskin-Robbins, America’s favorite neighborhood ice cream shop, is celebrating the New Year with fellow chocolate lovers and ice cream aficionados. The world’s largest chain of ice cream specialty stores is spreading the love with six decadent chocolate offerings including new SuperFudge Truffle ice cream, new Chocolate Indulgence Cake, and new Chocolate Covered Strawberry Sundae. The delicious treats are only available for a limited time.
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01-2008: “Baskin-Robbins ranked #1 in ice cream and frozen treat category.” Entrepreneur® Magazine’s Franchise 500® issue.
Entrepreneur® Magazine named Baskin-Robbins® #1 in the ice cream and frozen desserts category and received an overall ranking as #16 in the top 500.
09-03-07: “Baskin-Robbins Cake Giveaway, Lick-a-thon Promote New Oreo®-Flavored Treats.” Nation’s Restaurant News.
The article makes mention of our Oreo® flavored products and cake giveaway. Also mentioned is our ice cream cone link-a-thon September 20th at participating locations nationwide to benefit local schools, libraries, clubs and charities.
09-2007: “A How to Guide — 25 Little Skills that Teach Really Big Lessons — How to eat an ice cream cone.” NickJr.
Stan Frankenthaler gives kids tips on the best way to enjoy an ice cream cone.
08-27-07: “Some marketers stretch with school pitches.” USA Today.
Baskin-Robbins gets a mention for our “lick away the back-to-school blues” campaign.
08-14-07: “2Do”. RedEye/Chicago Tribune.
RedEye gives a mention about our 10 new Oreo®-infused products launching for Oreo® Explosion.
08-05-07: “Shopping for...ice cream scoops”. Newsday — The Long Island Newspaper.
Mitch Cohen, a Baskin-Robbins franchisee and Guinness World Record holder for scooping the most ice cream cones in one minute, gives the scoop on shopping for ice cream scoops.
07-09-07: “Food marketers go on a berry fruity-licious kick.” USA Today.
USA Today features new fruity products, including Baskin-Robbins Penguin Swirl, created for the Sony animated film “Surf’s Up™”.
06-17-07: “Cold War”, The Boston Sunday Globe.
Baskin-Robbins new efforts with interactive sundae stations, new store concepts and more are featured.
06-10-07: “This minute’s coolest sundaes!”, Life&Style.
The Surf’s Up Sundae gets a mention as one of the summer's coolest sundaes.
“Reader’s Choice: Best of 2007” L.A. Parent Magazine.
Readers of L.A. Parent Magazine voted Baskin-Robbins as the best “Kid’s Treat Place” and “Birthday Cake Source”.
November 5, 2007 — This holiday season, Baskin-Robbins, America’s favorite neighborhood ice cream shop, is every ice cream lover’s home for the holidays. The holidays are about the comfort of family, friends, and food, and this season Baskin-Robbins is the place to find the perfect ice cream treats to enjoy with loved ones. Baskin-Robbins holiday-inspired offerings are infused with seasonal flavors reminiscent of traditional holiday desserts.
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August 13, 2007 — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched their new Oreo® Explosion program. The new commercial, created by Cliff Freeman and Partners, captures simple human truths and takes them to a comedic extreme.
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August 13, 2007 — This year back-to-school is not just about homework and books, it is also about ice cream and fun! Baskin-Robbins, America’s favorite neighborhood ice cream shop, is teaming up with Oreo®, America’s favorite cookie, to lick away the back-to-school blues.
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June 1, 2007 — Sweeeeet! Baskin-Robbins, the world’s largest chain of ice cream specialty stores, is blasting into summer with a selection of new and refreshing frozen treats in celebration of Sony Pictures Animation’s animated action-comedy Surf’s Up, in theaters June 8, 2007.
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March 12, 2007 — Baskin-Robbins, the world’s largest chain of ice cream specialty stores, has gone crazy for candy with the introduction of the company’s new Candy Bar Madness ice cream treats in partnership with The Hershey Company. Baskin-Robbins has delved deep into the world of sweet treats, announcing survey results revealing the country’s candy bar eating habits and preferences.
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January 9, 2007 — Chocoholics rejoice! Today, winter got a little sweeter as Baskin-Robbins unveils new Love Chocolate? ice cream treats sure to help consumers think outside the chocolate box. From a new “scent-ual” chocolate ice cream flavor to an intense chocolate shake and sundae, this season, Baskin-Robbins is a true chocolate destination.
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02-2006: “Remaking Relevant,” QSR Magazine
Ken Kimmel, Baskin-Robbins Brand Officer, speaks about Baskin-Robbins point of differentiation from our competition, the history of the brand and the need to keep the brand relevant as the consumer culture and trends change.
11-05-05: “Ice Cream Battle Getting Hotter,” Los Angeles Times
In an effort to continue to delight our customers, BR unveils a new store format.
August 2005 — Here’s the ultimate scoop! To commemorate its 60th birthday, ice cream icon Baskin-Robbins will launch a succession of sweet events and initiatives beginning in September 2005. Paying special tribute to the ice cream flavors created throughout its 60 years, such as Beatle Nut, Gold Medal Ribbon®, and Jamoca® Almond Fudge, Baskin-Robbins stores will offer scoops for $1 every Tuesday night, ask the world to name its favorite Baskin-Robbins ice cream flavor, and add two new unique flavors to Baskin-Robbins’ flavor library of more than 1,000 flavors.
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