Baskin Robbins

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Our Brand Power
"We sell fun, not ice cream." - Irv Robbins
In 1945 two brothers-in-law, Burt Baskin and Irv Robbins, joined together to create an American icon - Baskin-Robbins. Our founders believed that people should have choices, so they offered 31 flavors, one for every day of the month. They also thought that people should be able to sample different flavors without cost, until they found the perfect one for that moment. And this is the reason we have over 1,000 wonderful ice creams in our flavor library.
Our founders taught us that we should never rest on our successes. The innovative drive and the entrepreneurial spirit that Burt and Irv possessed are still alive at Baskin-Robbins. We're constantly working on the next great flavor, the next great treat and finding the next great franchise owner.